Connecting into the lifeblood of the city
Located between Perth’s business, entertainment and cultural precincts, ECU City is a magnetic campus designed to transform Perth’s CBD and redefine higher education in Western Australia. Opening to William Street Mall at Yagan Square, the university showcases a vibrant digital media facade that wraps around ECU City, quite literally displaying the inside out. An immersive entrance envelopes Perth Busport, breaking boundaries and connecting to the public realm. Sitting at the heart of Perth’s public transport hub, ECU City has unparalleled integration and proximity to the city and beyond. Activated street spaces and lively shared laneways connect Roe, Queen and Wellington Street.
The design puts education on show, presenting ECU as a cultural and economic asset that is a part of the city’s identity. Vast windows and galleries with transparent qualities are designed to spill life, culture and performance out onto ECU City’s surroundings. Cleverly stacked, state-of-the-art performance spaces will make 300 annual WA Academy of Performing Arts (WAAPA) performances possible, empowering this new cultural heart of Perth. The design also establishes Perth as a global leader in the fusion of culture, creativity, business and technology. Talking about ECU’s potential to ignite a creative hub in Perth, Lyons Director Neil Appleton says “ECU City opens up great synergies for all the creative industries around Yagan Square, such as the theatres, cultural precinct and businesses, to come together at ECU to create an industry-led resurgence in the city.”